How To Make A Facebook Business Page: Connect With Your Customer

Facebook Business Page brandxpression

Don’t spend another day poking throughout Facebook, trying to think it all out. This study will walk you through everything you want to know to make your Facebook Business Page up and working as a social media marketing pro.

Your Page enables you to connect with your consumers and nurture prospects by:

  • Sharing content
  • Responding to customer service inquiries
  • Collaborating with customers and other brands
  • Having personal conversations with followers

And more… There are many well-intentioned entrepreneurs out there using personal Facebook profiles for their brands instead of an actual Facebook Business Page.

If you build a personal profile, you’ll drop out on a whole set of content creation instruments, analytics, and paid promotional possibilities that arise with a Facebook Business Page. Users would want to send you a friend request to interlock with your brand. If you transform a verified profile, the verified status will also be transferred to your new Page.

To transform your profile to a Facebook Business Page:

  • Tap on the link or head to “facebook.com/pages/create/migrate.”
  • Tap “Get Started” and support the on-screen instructions.

Your new Facebook Business Page will be issued once the conversion process is completed!

Generate Facebook Business Page in Easy Steps

1: Create A Page

To get commenced, tap this link or head to “facebook.com/pages/creation.” Facebook gives you two Page alternatives:

  • Business or brand
  • Community or public figure
  • Business of Community

Every type of Page comes with a diverse set of features. Choose “Business or brand,” and tap “Get Started.” Complete the basic specifications of your business or brand:

  • Page Name
  • Category
  • Address

You can append a business phone number. You also have the choice to hide the address from Facebook users. Once you’re finished, tap “Continue.”

2: Add a Profile Picture

Facebook will assist you in uploading a profile picture. Most businesses utilize their logo as a profile picture. The absolute size of Facebook profile photos is 360 x 360 pixels, but they must be at least 180 x 180 pixels.

3: Add a Cover Photo 

It’s time to add the Facebook cover photo. Your cover photo is usually the first thing visitors notify. It’s most helpful to pick an image or video that immediately communicates your unique value proposition and brand personality. The picture presents a unique value proposition, and the product images and design express the brand’s personality. Cover art exhibits at 820 x 312 pixels on computers and 640 x 360 pixels on mobile gadgets. Videos should be within 20 and 90 seconds long and possess a maximum 1080p resolution. You can upload in .mov or mp4 format.

4: Identify the Key Features of FB Business Page

You’ll notice links to the various Page management divisions at the top of the Page:

  • Page: The link back to wherever you are now
  • Inbox: Where you can accomplish your messages with other users
  • Notifications: A review of the Page’s interactions
  • Insights: Where you can trace page metrics
  • Publishing Tools: List new posts and review prior performance
  • Promotions: Maintain and track Facebook Ad campaigns

5: Determine How to Login to Facebook Business Page

To navigate back to your Facebook profile, tap your name or profile picture in the top blue bar. You can reach the Business Page admin by tapping the drop-down arrow in the top-right corner of your screen.

6: View Facebook Business Page Settings

Now that you’re accustomed to your new Page let’s take a look at the Settings. Facebook provides you a lot of choices. These settings are all reasonably straightforward, and you can give most of them as they are.

7: Add and Edit Page Roles

Tap “Page Roles” in the left-hand sidebar. Please type in your name or email address to get them. Facebook’s drop-down menu presents five different page parts for you to pick from:

  • Admin
  • Editor
  • Moderator
  • Advertiser
  • Analyst

8: Change Facebook Business Page Template

Facebook gives ten different Facebook Business Page templates for you to pick from. Each is tailored to best suit the requirements of various organizations and people.

  • Standard Page
  • Business
  • Venues
  • Movies
  • Charity
  • Politicians
  • Services
  • Restaurants and cafes
  • Shopping
  • Video page

9: Attach and Rearrange Tabs

Scroll down to view your Facebook page tabs after getting the tour. You can edit the order of your tabs or append new ones for your distinct needs.

10: Build a Facebook Business Page Username

Facebook Business Pages enable you to pick a unique username to apply on the platform. To set this, tap the “About” tab in the left sidebar, and click “Create Page @username.”

11: Input Information into the About Section

Input the business information in the About section. Ensure to include the mission statement and links to the website and other social media profiles in this section.

12: Add Your Story

It is showcased prominently on Facebook Page in the right-hand sidebar. To update the story from the “About” tab, click “Tell people about your business.” Facebook enables you to include three components:

  • Header image
  • Title
  • Body text

13: Add Your Team Members

These are page managers who also prefer to have the Page appear on their profile; name and profile picture are shown in this segment of your Page. Doing so increases trust and credibility. Plus, scoring team members will help improve your Facebook Business Page to the team members’ systems.

14: Add a Call-to-Action Button

Your Page’s call-to-action (CTA) key is one of the best possibilities to attract prospects and leads. Most business page templates will demonstrate the “Send Message” button to begin. Tap the pencil icon and tick the “Edit button” on the drop-down menu that looks. Facebook gives several CTA options to pick from:

  • Create a booking with you
  • Contact you
  • Get more about your business
  • Buy with you or make a donation
  • Download an app or play the game
  • Facebook Business Page Edit Key

15: Create First Post and Pin it to the Page

Facebook enables you to pin one post to the top of your Page so that whenever users observe your Page, it’s always the first post they view. Facebook gives plenty of post choices.

16: Add Photos and Videos

To add photos, click the “Photos” tab, and then click “Create Album.”

And to add videos, click the “Videos” tab and then click “Add Video.”

17: Like Other Pages

It will allow you to interlock with other Pages and achieve more reach. When you interact with another Page’s post, the action will show up in other connected News Feeds.

18: Review the Page as a Guest

Okay, you’re almost finished setting up your Facebook Business Page! But before sharing your Page, it’s a great idea to review how it appears to visitors. Facebook allows you to view your Page as a visitor without ought to log out.

19: Invite Friends and Start Promoting the Page!

Your Page will look more credible to new followers if it previously has some likes and interactions from other people. So to make your Page off to a good inauguration, invite friends to like it by utilizing the tool in the right-hand sidebar.

Conclusion

This marketing tool has many moving parts, but for best outcomes, configure the Page correctly. And remember, before you commence revealing your Facebook Business Page to customers and prospects, it’s imperative to have lots of content ready and wait for them to enjoy.

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