How To Develop Up with A Business Name

Business Name brandxpression

A Business name provides a clear, mighty name that can be extremely helpful in your marketing and branding efforts. In contrast, it can result in insurmountable business and legal hurdles if not done correctly. Here are some valuable suggestions on how to grow up with an attractive name for your business:

Avoid hard-to-spell names.

You don’t need potential customers going confused about how to obtain your business online. You need to avoid having to fix the misspelt version of your character continually. Please keep it simple.

Conduct a thorough Internet search.

Once you have determined a name you like, do a web search on the title. More frequently than not, you will notice that someone else is previously using that business name. While that won’t be a complete show-stopper, it should deliver you pause.

Don’t choose a name that could be restricted as your business expands.

Picking too narrow of a name may cause you problems down the road. Imagine if Jeff Bezos had chosen the word “OnlineBooks” instead of “Amazon.” So avoid phrases like “Wedding Gowns of San Francisco.” You don’t desire to limit your company to a particular commodity or a specific city.

Get the .com domain name.

My strong preference is that you secure the “.com” domain name for your business rather than alternatives such as .net, .org, .biz, or other possible domain extensions. Customers tend to associate a .com name with a more established company. Undoubtedly, someone will previously own your desired .com name, but many domain owners are willing to sell their name for the right price. Think of acquiring the .com name you want as a business investment. You can check on the availability of a domain name on sites such as or, and if the domain name is taken, you can often track down the owner of the domain name and see if they are willing to sell it by using the “Whois” tool at GoDaddy or Network Solutions. Ensure to grab your desired business name on popular social media sites such as Facebook, Twitter, and Pinterest.

Conduct a trademark search.

Search to get an idea of whether you can get a trademark or service mark for the name.

Use a name that bears some meaning.

Can people immediately get what your enterprise is about? Ideally, it would be best to communicate something meaningful and concrete about your business if you had the business name. While meaningless phrases like “Yahoo,” “Google,” or “Zappos” have some attractiveness due to their catchiness, these kinds of titles will cost you a lot more to seal. Some cases of clear, simple, and intriguing domain titles include,,, and A domain name like “” is a character as it conveys the essence of the business and is suitable for search engine optimization goals.

Carry a Secretary of State quest.

Since you will likely need to structure your business as an organization or LLC, you should seek the Secretary of State’s records to ensure your name won’t be confusingly related to a business name that’s previously registered. If it is too similar to a present name, the Secretary of State may not enable you to report it. But, again, your corporate lawyer can assist you in conducting this kind of search. 

Get feedback on the name.

Come up with 5 or 10 names and then run them by friends, family members, and trusted colleagues. Get feedback from your target audience as well. And make sure that the name doesn’t have any negative connotations (such as when GM named its new car model the “Nova” without realizing that the word meant “doesn’t go” in Spanish).

Assess if the name is catchy.

You don’t want a boring name for your business, but you also don’t want to choose something that’s too “out there.” You want your employees to be able to say where they work without hesitation, and you want your name to resonate with your target audience.

Use resources available for brainstorming names.

Several sites can assist you in brainstorming names, including:

  • provides you with a visual around a keyword
  • Shopify Business Name Generator creates business name ideas and checks domain availability concurrently
  • presents a startup company name generator
  • gives you to create names based on a theme
  • There are even name branding experts such as Alexandra Watkins at Eat My Words.

Ensure the name sounds great when said aloud.

Sometimes names look fine on paper but sound offensive when said aloud. And if it’s said loudly, ensure people aren’t disturbed as to how it’s spelt.

Ensure you are personally happy with the name.

As the business owner, you will have to live with the name for a long time, making sure you are happy and believe it will resonate with your customers. Then, take the time to get it right from the start.

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